Fractional CMO

Strategic marketing leadership, without the full-time commitment.

Abstract illustration of a panda composed of geometric shapes and pixelated textures, with vibrant pink and blue semicircles on the left side.
Illustration of a panda holding a vintage telephone against an orange background.

How We Roll

At Pixel Panda Creative, we understand that not every business needs a full-time Chief Marketing Officer. Our Fractional CMO service provides you with seasoned marketing leadership on a part-time basis, ensuring your marketing efforts are strategic, cohesive, and aligned with your business goals.

We integrate seamlessly with your team to:

  • Develop and implement comprehensive marketing strategies

  • Align marketing initiatives with overarching business objectives

  • Mentor and upskill your existing marketing team

  • Drive customer acquisition and retention through targeted campaigns

  • Utilise data-driven insights to optimise marketing performance

Why a Fractional CMO?

A Fractional CMO gives you the brains of a full-time marketing leader — without the full-time overhead.

We help you:

  • Build and execute a smart, scalable marketing strategy

  • Prioritise the right channels, campaigns and tools

  • Align marketing with your business growth goals

  • Guide or mentor your internal team

  • Make every pound of your budget work harder

Challenges We Solve

Marketing without strategy? It happens. Here’s what we help fix:

  • You’re running campaigns, but nothing feels connected

  • Your team’s doing stuff, but you’re not sure it’s the right stuff

  • You don’t have time (or headspace) to build a real marketing plan

  • You’re not sure which channels are working or worth investing in

  • You’ve outgrown DIY marketing, but aren’t ready for a full-time team

  • "A fractional CMO can be a valuable resource for companies that need senior-level marketing expertise but don’t require or can’t afford a full-time CMO."

    Forbes Communications Council

  • "Hiring a fractional CMO brings a fresh perspective and specialized skills without the cost of a full-time executive… With their expertise, companies can accelerate their growth and achieve marketing success."

    Tom Kuhr, Fractional CMO specializing in SaaS and sports tech

The Panda Process

We don’t do cookie-cutter campaigns or mystery marketing. Our process is simple, strategic, and designed to make your brand shine. From the first brainstorm to the final report, we’re with you every step of the way, crafting smart strategies, rolling up our sleeves to execute, and optimising like pros. Clear communication, real results, and zero ghosting.

1. Discovery & Strategy

We start with a deep-dive into your current marketing activity, business goals, team setup and audience. Then we build a strategic roadmap to move you forward — not just a “playbook,” but a plan you’ll actually use.

2. Execution & Management

We roll up our sleeves and help bring your strategy to life. From campaigns to content, reporting to planning, we’re right there with you. We use tools like Trello, SharePoint and Slack for seamless collaboration.

3. Reporting & Optimisation

Every month, we review what’s working (and what’s not). Using industry-standard tools, we track KPIs, make smart pivots, and continually refine to deliver better results. Weekly standups or bi-weekly strategy calls included — no ghosting here.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!