Frequently Asked Questions

What does Pixel Panda Creative do?

We’re a London-based digital marketing agency that partners with startups and scaleups to deliver sharp, scalable growth. Our services include fractional CMO leadership, lifecycle marketing, PPC, SEO, and go-to-market strategy development, all designed to take you from early traction to explosive growth.

What is a fractional CMO, and how can they help my startup?

A fractional CMO is a part-time or contract-based marketing leader who brings executive-level expertise without the full-time cost. At Pixel Panda Creative, we embed into your team to develop and lead your marketing strategy, manage channels, align with product and sales, and set you up for long-term success, whether you’re pre-seed or post-Series A.

Perfect for: Founders who need a senior marketing brain but aren’t ready to hire a full-time CMO.

What is lifecycle marketing, and why does it matter for scaleups?

Lifecycle marketing is the art of engaging customers at every stage, from first click to loyal advocate. We map your customer journey and build tailored strategies across email, SMS, ads, and CRM to boost retention, increase LTV, and keep your customers coming back.

Translation: It’s how we stop your funnel from leaking after you’ve paid to fill it.

What’s the difference between PPC and SEO?

Great question.

  • PPC (Pay-Per-Click) is paid advertising, you get instant traffic but pay per click. Think Google Ads, Meta, LinkedIn.

  • SEO (Search Engine Optimization) is organic, you rank on Google through quality content, technical fixes, and smart keyword targeting. It takes time but builds long-term visibility.

At Pixel Panda, we often combine both for balanced, cost-efficient growth.

Do I need a full digital marketing strategy if I’m a startup?

Yes, but it doesn’t have to be complicated. We tailor strategy based on your stage. Whether you’re refining your go-to-market, testing product-market fit, or scaling acquisition, we create clear, actionable roadmaps that don’t require 15-slide decks to understand.

How long does it take to launch a campaign?

Most of our clients see their first campaigns live within 2–4 weeks of kickoff. Need it faster? We’ve launched paid ads, onboarding flows, and email automations in under 7 days when needed.

How much does a fractional CMO or lifecycle project cost?

We offer tiered packages starting from a few thousand per month depending on scope. Our fractional CMO retainers are built to flex with your business, and lifecycle projects vary based on platform complexity (Klaviyo, HubSpot, ActiveCampaign, etc.).

Let’s talk, we’ll give you clarity, not a mystery quote.

Can Pixel Panda Creative help with my MarTech stack?

Absolutely. We audit, optimise, and integrate your marketing tech stack, from CRM and email to ad platforms, attribution tools, and more. Think of us as your marketing ops nerds…with personality.

What industries do you work with?

We specialize in B2B SaaS, ecommerce, fintech, creator-led brands, and anything that’s innovating and scaling. If you’re building something ambitious, we want in.

Are you based in London? Do you work remotely?

We’re proudly based in London but work with clients globally, from New York to New Delhi. Most of our work is done remotely, with Slack, Notion, and Zoom magic powering it all.

Can you help us build our own internal marketing team?

Yes! Many clients hire us to build their team as we grow their strategy, we’ve helped startups hire growth marketers, content leads, and performance specialists. We’ll set the vision, help recruit, and even train your new hires.

Got a question we haven’t answered?

Reach out to us here or drop into our inbox, we’re happy to chat.